Wyatt Matters Logo

Video Podcast vs Audio Podcast . Which is Best?

09/01/2025

So, you’re thinking about starting a podcast, or maybe you’re looking to switch things up. That’s awesome! The podcasting world is huge, with millions of shows out there. But a big question looms: should you go with a classic audio podcast or jump into the video podcast scene? It might seem like a lot more work to add video, but could it be worth it? We’re going to break down the video podcast vs audio podcast debate to help you figure out which recording style is the best fit for you.

Key Takeaways

Audio Podcasts: The OG of Ear Candy

Podcast microphone next to a video camera.

Let’s be real, before everyone and their dog started filming themselves talking into fancy microphones, there was just… audio. Podcasting started as pure sound, and honestly, it’s still pretty darn great for that. Think of it as the comfy old t-shirt of media – reliable, easy, and always there for you.

Simplicity is Key: Just Your Voice and Their Ears

Seriously, the beauty of an audio-only podcast is how straightforward it is. You don’t need to worry about lighting, camera angles, or whether you’ve got spinach stuck in your teeth. Your voice is the star of the show. All you really need is a decent microphone and a quiet place to record. It’s like sending a postcard instead of a full-blown movie – direct, personal, and gets the message across without a fuss. Plus, your guests will probably thank you for not making them get all dolled up for a camera.

The Multitasker’s Dream Companion

This is where audio really shines. Your listeners can tune in while they’re stuck in traffic, doing laundry, hitting the gym, or even just trying to survive a boring workday. It’s the ultimate background buddy. They don’t have to stare at a screen; they can just listen and absorb. It’s perfect for people who are always on the go and don’t have time to sit down and watch something.

Intimacy Through the Airwaves

It might sound weird, but cutting out the visuals can actually make things more intimate. When it’s just your voice filling someone’s ears, it feels like a private conversation. Listeners can really connect with your tone, your personality, and the emotion in your words. It’s like whispering secrets across the airwaves, building a connection that’s hard to replicate when you’re also trying to look good on camera.

Video Podcasts: Bringing Your Podcast to Life

So, you’ve been thinking about dipping your toes into the podcasting pool, but you’re wondering if just audio is enough anymore. Let’s talk about video podcasts, because honestly, they’re not just a fad; they’re a whole new way to bring your show to life. Think of it this way: audio is like a great book, but video is like that book turned into a movie. You get all the story, but now you can see the characters, the settings, and all those little details that make it pop.

More Than Just Talking Heads

Sure, you could just point a camera at yourself and your guest and call it a day. That’s the classic “talking heads” approach, and it’s totally fine if that’s your jam. But video podcasts offer so much more. You can weave in B-roll footage – those extra clips that show what you’re talking about – or use animations to explain complex ideas. Imagine discussing a new gadget and actually showing it on screen, or illustrating a historical event with old photos. It adds a whole new dimension that audio alone just can’t capture. It’s about making your content more engaging and easier to follow, especially when you’re explaining something tricky.

Visual Storytelling for the Win

Humans are visual creatures, right? We process what we see way faster than what we just hear. With video, you can use facial expressions and body language to really drive home your points. Did your guest just drop a bombshell? Your audience can see your jaw hit the floor. Are you explaining a complex process? You can use graphics or screen recordings to guide them. This visual element creates a deeper connection, making your listeners feel like they’re right there in the room with you. It’s a fantastic way to build rapport and make your message stick.

The YouTube Effect: Discoverability Galore

Let’s be real, YouTube is massive. By adding a video component to your podcast, you’re tapping into a whole new universe of potential listeners. YouTube has a dedicated podcast page now, and billions of people watch podcast videos there every month. This means more eyes (and ears!) on your content. Plus, video clips are super shareable on social media. Think about it: a killer soundbite from your audio podcast is good, but a killer soundbite with a visual reaction? That’s gold for platforms like TikTok and Instagram Reels. It’s a smart way to expand your reach and get your show discovered by people who might never have found your audio-only version. It’s a great way to get your podcast out there, even if you’re just starting out.

While the idea of adding video might seem daunting, remember that you don’t have to go all-in on a Hollywood production from day one. Start simple, focus on good audio quality, and gradually incorporate visual elements as you get more comfortable. The goal is to enhance your message, not complicate your life.

Choosing the right podcast format is crucial for engaging listeners and aligning with your brand. Options range from solo shows and interviews to panel discussions and narrative storytelling. A consistent format helps listeners know what to expect and makes your show easier to recommend. Don’t be afraid to be unique; a distinctive format can help your podcast stand out. Ensure your chosen format complements your existing brand identity for a cohesive audience experience.

The Great Gear Debate: Audio vs. Video Equipment

Microphone and camera on a table.

Alright, let’s talk about the stuff you actually need to make this podcast happen. Because let’s be real, nobody wants to listen to a podcast that sounds like it was recorded in a tin can or looks like it was filmed on a potato. When you’re just starting out, the gear difference between audio and video can feel like comparing a bicycle to a spaceship.

Audio: Your Wallet Will Thank You

If you’re leaning towards audio-only, you’re in luck. The barrier to entry here is pretty sweet. You can get a solid USB microphone, something like a Blue Yeti, for a couple hundred bucks. Add in some headphones so you can actually hear yourself (and not echo like crazy), and maybe a pop filter to stop those harsh ‘p’ and ‘b’ sounds, and you’re pretty much golden. It’s a much gentler introduction to the world of podcasting equipment. You can even get away with using your smartphone’s microphone in a pinch, though investing in a decent mic will make a world of difference. Remember, good audio is everything for an audio podcast.

Video: Prepare for the Camera Crew (Even if it’s Just You)

Now, if you’re going the video route, buckle up. You’ve got all the audio needs, but now you also need to think about visuals. This means cameras. You could start with a good webcam, like a Logitech C920, which is perfectly fine for many. But if you want that more polished look, you’re looking at DSLR or mirrorless cameras. Then there’s lighting. You can’t just rely on your room’s overhead light; you’ll probably want a ring light or some softbox lights to make sure you don’t look like you’re filming in a dungeon. And don’t forget tripods to keep everything steady. It’s a whole production, even if your ‘crew’ is just you and your cat.

The Cost of Looking Good

Let’s break down the potential investment. For a basic audio setup, you might spend anywhere from $100 to $300. Pretty manageable, right? Video, however, can be a different story. A basic video setup with a decent webcam, a ring light, and a tripod could run you $300 to $700. But if you’re aiming for that professional, multi-camera look with better lighting and a higher-end camera, you could easily be looking at $1,000 to $2,000 or even more. It’s a significant jump, and you really need to consider if the added visual element is worth the extra cash and complexity. Think about what your audience actually needs from you. Do they need to see your face, or is hearing your voice enough? For many, especially those who listen while commuting, audio-only is perfectly sufficient. If you’re looking to grow your audience, consider how different marketing strategies might help, like collaborating with other podcasters [218b].

The biggest takeaway here is that while audio gear is relatively straightforward and budget-friendly, video requires a more substantial investment in both equipment and your time to learn how to use it all effectively. Don’t let the gear scare you, but be realistic about what you can afford and manage.

Show Me the Money: Monetization Mashup

Alright, let’s talk about the good stuff: making some cash from your podcast. Whether you’re just using your voice or rocking a full video setup, there are ways to get paid. It’s not always easy, but hey, who doesn’t want to earn a few bucks for talking into a microphone?

Audio’s Reliable Revenue Streams

Audio podcasts have been around the block, and they’ve got some tried-and-true ways to bring in the dough. Think of these as your steady paycheck. You’ve got your classic ad reads, where a sponsor pays you to chat about their product for a bit. These host-read ads can be super effective because your listeners already trust you. Plus, there are platforms that can help you find these sponsors, making it easier than ever to get started. You can also look into things like affiliate marketing, where you get a cut if someone buys something using your special link, or even set up a Patreon for your biggest fans to support you directly. It’s all about building that connection with your audience, and they’ll often happily support you.

Video’s Visual Sponsorship Bonanza

Now, video podcasts? They get to play in a slightly bigger sandbox. Because people can actually see what you’re talking about, you open up a whole new world of sponsorship opportunities. Imagine a company selling cool gadgets; they can have you actually show the gadget in action. That’s way more powerful than just describing it. Plus, platforms like YouTube have their own ad systems that can put ads right into your video, and you get a piece of that pie. It’s like having a built-in advertising agency working for you. You can also do product placements, where a product just naturally appears in your video, which feels less like an ad and more like a recommendation. It’s all about using those visuals to your advantage.

YouTube’s Monetization Playground

Speaking of YouTube, it’s kind of a monetization playground for video podcasters. If you meet their requirements, you can join the YouTube Partner Program and start earning money from ads shown on your videos. But it doesn’t stop there. YouTube also makes it easier to get discovered, which means more viewers, which means more potential ad revenue. You can also easily break down your video episodes into shorter clips for social media, driving more traffic back to your main content. It’s a whole ecosystem designed to help creators make money. Honestly, if you’re going the video route, you’ll want to get familiar with how YouTube works because it’s a major player in the monetization game.

Making money from your podcast is totally doable, but you need to think about what kind of content you’re creating and who you’re trying to reach. Both audio and video have their own strengths when it comes to earning cash, so pick the path that feels right for your show and your wallet.

Here’s a quick look at how the money streams can stack up:

It’s not just about the ads, though. Building a loyal audience is key. When people love your show, they’re more likely to buy your merch, support you on Patreon, or click your affiliate links. So, focus on making great content first, and the money will follow. Or at least, that’s the dream, right?

Audience Engagement: Who’s Listening and Who’s Watching?

So, you’ve got your podcast all set up, but are people actually connecting with it? That’s the million-dollar question, right? How your audience interacts with your show is a pretty big deal, and it definitely looks different depending on whether you’re going audio-only or bringing in the video crew (even if that crew is just you and your webcam).

Audio’s Deep Dive Connection

With audio podcasts, you’re basically creating this super intimate bubble. Since your listeners aren’t distracted by, you know, looking at anything, they can really zero in on what you’re saying. Think about it: people listen while they’re driving, working out, or even doing chores. This means your voice is their main companion, and that can build a surprisingly strong bond. It’s like having a chat with a friend, but they’re in your ears. This often leads to listeners feeling really loyal to hosts they connect with, which is pretty neat for building a community.

When someone’s just listening, they’re often giving you their undivided attention, even if they’re doing something else. It’s a different kind of focus than when someone’s watching a screen.

Video’s Face-to-Face Familiarity

Now, video podcasts? That’s a whole different ballgame. You’re not just a voice anymore; you’re a person with a face, expressions, and maybe even some cool props. This visual element makes things feel way more personal, almost like you’re right there in the room with them. People can see your reactions, your body language, and that can make complex stuff easier to grasp or just make the whole experience more engaging. Plus, platforms like YouTube are built for interaction – comments, likes, shares – it’s all right there, making it easier for viewers to chime in.

The Power of Real-Time Banter

When you compare how people engage, video often gets a boost from its shareability. Think about it: a funny clip or a striking visual from your video podcast is super easy to share on social media, reaching way more people than a simple audio clip might. YouTube, for instance, is a massive discovery engine. People find podcasts there all the time. While audio listeners might stick around for longer, video viewers often have more immediate ways to interact and share, which can really get the word out. It’s a trade-off: deep, focused listening versus broader, more visual sharing.

Engagement Type

Audio Podcast Impact

Personal Connection Builds intimacy through sound
Content Absorption Encourages deep focus on the message
Interaction Options Limited to comments
Content Sharing Shareable audio clips
Platform Reach Primarily apps like Apple Podcasts and Spotify
Video Podcast Impact Creates face-to-face familiarity
Adds visual cues for clarity
Offers live chat, polls, and Q&A
Shareable video clips and screenshots
Primarily apps like YouTube and Spotify

Ultimately, how your audience engages really depends on what they’re looking for and where they’re consuming your content. Both have their strengths, and understanding those differences can help you figure out what works best for your show.

Time is of the Essence: Production Pains

So, you’ve got this brilliant podcast idea bubbling away, and you’re wondering how much time and effort you’re actually signing up for. Let’s talk about the production side of things, because it’s definitely where the “pains” in “production pains” can really hit home.

Audio: Quick and Dirty (But Still Good!)

With audio, you can honestly get started with just your voice and a decent microphone. Think of it like this: you don’t need a whole film crew to record a conversation. You can set up in a closet if you need to dampen echoes – seriously, people do it! The editing process for audio is generally less time-consuming. You’re mostly tweaking sound levels, cutting out awkward pauses or “ums,” and maybe adding some intro music. It’s like tidying up a room; you move things around, get rid of clutter, and make it sound nice. You can often get a solid audio episode out the door in a few hours if you’re efficient. It’s all about making your voice sound clear and engaging. You can practice your delivery without worrying if your hair is doing that weird thing or if you’ve got a rogue piece of spinach in your teeth.

Video: The Editing Marathon

Now, switch gears to video. Suddenly, it’s not just about what you say, but how you look saying it. You’ve got cameras to set up, lighting to fiddle with so you don’t look like you’re in a dungeon, and maybe even a background that doesn’t scream “I recorded this in my garage.” Then comes the editing. Video editing is a whole different beast. You’re not just cutting audio; you’re syncing multiple camera angles (if you’re fancy), making sure the visuals match the audio, adding graphics, and potentially color-correcting everything. It’s like trying to assemble a complex IKEA furniture piece with a million tiny screws and no clear instructions. What might take an hour for audio editing could easily balloon into several hours, or even days, for video, especially if you’re learning as you go.

Can You Afford the Time Commitment?

This is the big question, right? How much of your life are you willing to dedicate to getting each episode ready? Audio podcasts are generally more forgiving on your schedule. You can often record and edit an episode in an afternoon if you’re focused. Video, however, demands more of your time upfront for setup and significantly more time for post-production. It’s a trade-off: more visual appeal and potential engagement versus a bigger chunk of your precious time. Consider your own workflow and how much time you realistically have to pour into each episode. If your schedule is already packed, jumping into video might feel like trying to juggle chainsaws while riding a unicycle. It’s doable, but you need to be prepared for the extra effort.

Finding Your Podcast’s Perfect Fit

Alright, so you’ve wrestled with the pros and cons, the gear, the money, and the sheer time commitment. Now comes the big question: which podcasting path is your jam? It’s not about picking the ‘best’ one, but the one that makes you feel like a podcasting rockstar. Think of it like choosing an outfit – you wouldn’t wear a tuxedo to the beach, right? Your podcast content is the same.

What’s Your Content’s Vibe?

Let’s get real about what you’re actually talking about. If your podcast is all about deep-dive interviews with experts, complex historical events, or maybe you’re just a fantastic storyteller who can paint pictures with words, audio might be your best friend. It lets your listeners really listen without any visual distractions. It’s like a cozy chat over coffee, just with more microphones involved. On the flip side, if you’re demonstrating how to build a birdhouse, reviewing the latest gadgets, or your guests have killer facial expressions that add to the conversation, then video is probably calling your name. Visuals can seriously amp up the ‘aha!’ moments.

Know Thyself (and Thy Audience)

Be honest with yourself. Are you someone who enjoys fiddling with cameras, lights, and editing software? Or does the thought of that make you want to crawl back into bed? Your own comfort level is a huge factor. Plus, who are you trying to reach? Are they the type to watch a YouTube video while they eat lunch, or are they more likely to pop in earbuds during their commute? Asking your audience directly through a quick poll on social media can be surprisingly helpful. They might surprise you with their preferences!

Don’t Be Afraid to Mix and Match

Who says you have to pick just one? Many podcasters start with audio and then add video later, or they might release the audio version everywhere and keep the video exclusive to YouTube. It’s not a one-or-the-other situation. You could even do a hybrid: release the audio episode as usual, but then post short, punchy video clips of the best moments on social media. It’s all about finding what works for your content, your audience, and your sanity. Experimentation is your friend here.

Finding the right podcast for you is important. Think about what you enjoy listening to and what topics interest you. Once you know what you’re looking for, it’s easier to find shows that fit. Want to discover some of the funniest podcasts out there? Visit our website to explore a great selection!

So, What’s the Verdict?

Alright, so we’ve talked a big game about audio versus video podcasts. Honestly, there’s no single ‘best’ here, unless your definition of best is ‘what fits your life and your listeners.’ If you’re a busy bee who loves multitasking, or if your wallet is feeling a bit thin, sticking with audio might be your jam. It’s like wearing comfy sweatpants – easy, familiar, and gets the job done. But if you’re ready to put on a bit more of a show, maybe get a little fancy with some lights and cameras, and you’re aiming for that YouTube discoverability boost, then video could be your ticket. Think of it as dressing up for a night out – more effort, but maybe more sparkle. Ultimately, the coolest thing you can do is just start. Pick a lane, make some noise (or visuals!), and see what your people dig. You can always switch gears later, or even do both! Just keep making stuff you love, and the rest will probably sort itself out. Now go forth and podcast!

Frequently Asked Questions

What kind of equipment do I really need for each type of podcast?

For audio podcasts, you’ll mainly need a good microphone and some recording software. Video podcasts, however, need extra gear like cameras, lights, and software to edit video. Think of it as needing the audio stuff plus a whole visual setup, which usually costs more.

How do I get my podcast onto both Spotify and YouTube?

You can upload your audio podcast to a service that sends it out to places like Spotify and Apple Podcasts. For video podcasts, you’ll upload them straight to YouTube. Make sure your titles and descriptions are good so people can find them easily.

Do I need a special cover image if I’m making a video podcast?

Yes, you’ll need a different cover image for video podcasts. While your main podcast cover art is still important for audio platforms, you’ll also want cool thumbnails for YouTube videos that make people want to click and watch.

When is it better for people to listen to an audio podcast versus watching a video podcast?

Audio podcasts are great for when people are busy, like driving or working out, because they can just listen. Video podcasts are better when people can sit and watch, perhaps to see demonstrations or facial expressions that add to the story.

Does making a video podcast take a lot more time than an audio-only one?

Making a video podcast usually takes more time. You have to deal with syncing up cameras, adding text or visuals, making thumbnails, and posting on social media. Audio podcasts are generally quicker to get ready.

So, which one is truly the best for me to start with?

It really depends on what you want to achieve and what you can afford. If you want to reach more people easily and use YouTube’s features, video might be better. If you want something simpler and cheaper to start, audio is a great choice. You can even do both!

Let’s Get Started